Work With Me
My Approach
Every project I work on, whether an initial audit or an entire site redesign, is always viewed through four key principles -
Visual - Is it beautiful, on-brand and easy to use?
Technical - Is it fast, efficient and optimised for search and AI agents?
Operational - Is the back-end organised to save you time and stress?
Commercial - Is every detail designed to turn a visitor into a customer?
My Expertise
With 14 years of hands-on Shopify experience, I combine the technical pillars of website design, SEO/AIO, CRO, and UX with a sharp commercial edge and a love of organised systems.
I don't just build sites that look beautiful; I build stores that work. That means ensuring your brand is discoverable by search engines and AI, intuitive for your customers to navigate, and streamlined and stress-free for you and your team to manage.
My Solutions
THE DEEP DIVE
Best for: When you know something isn't working, but you aren’t sure where to start.
I’ll go through your store with a fine-tooth comb to uncover every hidden opportunity for growth. You’ll receive a prioritised roadmap of improvements that you can either implement yourself, or have me tackle for you.
Format: A detailed audit report
From £600 +VAT
THE Focused Fix
Best for: Solving a specific headache or adding a high-impact feature.
You tell me the problem; I’ll solve it. This is a focused burst of work dedicated to untangling one particular area of your business, from underperforming product pages to complex operational workflows.
Format: A specific project
From £350 +VAT
THE Total Transformation
Best for: Launching fresh or completely reimagining an existing store.
A ground-up transformation. Whether we’re launching a brand-new site or stripping back an existing one to build something even better, I look at every detail to ensure your store is as easy to manage as it is to shop.
Format: A complete site
From £4,000 +VAT
The on-call expert
Best for: Ongoing support and those never-ending small tasks.
Perfect for the little jobs that add up to big improvements, or having me on-hand for questions as they pop up. This could include setting up seasonal promotions on-site, general maintenance, visual tweaks, or an extra expert on your team for researching new features or conversion ideas.
Format: Hourly blocks of time
£600 +VAT per 10 hours
Ready to discuss your project and get a detailed quote?
My Process
Clarity over complexity:
Whether it’s streamlining your site for easier maintenance, or communicating changes in a way that makes sense to you - I’m all about keeping things frictionless.
Collaborative & Flexible:
From whole-site revamps to a quick adjustment, I work as an expert extension of your team, adapting to what your business needs right now.
Big Picture Thinking, Always:
I never look at a task in isolation. Even a small tweak is viewed through a lens of how it helps your entire shop perform better.
My Impact