Shopify Site Design

These examples highlight some of the full site designs I’ve worked on, across a variety of industries and project requirements.

One of the most enjoyable parts of my work is discovering what makes your brand tick - and translating that into an online store that your customers, staff and search engines all love.

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Homepage of Ihuoma site, with full size background image and transparent header

Ihuoma

An evocative, image-led redesign for a luxury lingerie brand, with improved product discovery across their multiple interconnected collections, refined navigation and visual storytelling.

  • Mobile view, showing collection highlights and product page feature blocks
  • Detail of mobile product page, with add-on products and visual switching between colours
  • Desktop feature section highlighting brand story and stockists

Fitzbillies

Translating the magic of an iconic Cambridge bakery into a streamlined digital flagship. Balancing complex product logic and operational requirements with seasonal promotional opportunities, as well as showcasing their multiple branch locations and in-person experiences.

  • Example of Easter seasonal promotional content on homepage
  • Seasonal promotional countdown on collection page
  • Example of cake product page, with add on items and delivery timer
  • Mobile menus with item images and featured sections
  • Customer service page example
  • Examples of homepage with bestsellers collection and afternoon tea highlight
  • Detailed branch information and built in map
Product comparison feature on Hazetech site

Hazetech

Establishing a specialist industrial supplier as a technical authority by weaving their deep industry insight across a high-performance storefront, supported by a comprehensive Knowledge Hub and detailed product comparison tools.